Wednesday, October 1st, 2008 at
8:41 am
Well this month has had it all. The trauma of a visit by the evil deindexing Googlebot which wreaked as much havoc as a DDOS attack. An Italian vacation and a record month for earnings.
I could continue to harp on about the unfair treatment Google is meeting out to BANS users, but as many have written before, Google declared war on thin affiliate sites and all we can do is adapt. The frustration for me came about because having decided to make a commitment to internet marketing at the beginning of the year I built a large number of sites to start the domain aging process. Yes these were pretty thin sites but they were put there to test demand. Give them 9-12 months, look at the results and then develop the profitable ones into sites with more authority. A classic marketing strategy you may notice. Test, find what works and then develop the most profitable niches further.
This had proven a great strategy as I will demonstrate later. Well with Google now refusing to give a site time to develop ( I had 7 sites indexed and then deindexed that were less than 1 month old) a change in tack is required. I had been migrating more and more towards wordpress prior to the deindexing incident and this setback means I will never develop another store with BANS on the root of a domain. I encourage all of you to do the same.
I really do like wordpress and with plugins such as Phpbay, Popshops and others available the ease with which additional monetization strategies can be added is really cool. The best way to get to grips with Wordpress is to set up a simple blog. I acutally started this blog for that very reason and the experience has proved invaluable. Remember, I knew nothing about websites, internet marketing or SEO at the beginning of the year.
With that in mind, drum roll please, I can say my earnings for this month more than doubled and I blitzed my way through the $2000 barrier. What a welcome surprise that was $0 to £2000 in 6 months and I know I’ve only started to scratch the surface in terms of my knowledge. So what made the difference? Quite simply Yahoo.
A typical BANS store starts out like this. Site gets indexed by Google, first 6-8 weeks sales come via Google then these earnings start to drop off. There is a period of 4-8 weeks with low sales. Arround the 4 month mark sites indexed by Yahoo start to generate increased traffic and from the 5 month mark Yahoo begins to dominate. That’s what my stats show as happening. In fact, 90% of my traffic and sales come as a result of searches in Yahoo – not what I was expecting. What about MSN/Live you may ask? Well as best as I can tell I get no traffic and I’m not ranked for keywords although all my sites are indexed.
There is another distinction that should be made and that is that throughout the period I have continued to add backlinks to each of the sites which has obviously propelled me up the Yahoo rankings. I have 30 or so keywords that have top 10 Yahoo rankings many of these occupying positions 1-3.
Well it continue? Who knows. I have seen a remarkable increase in the number of ACRUS since the transition to EPN (I had 7 yesterday alone) and with the payment structure being revised I do expect ACRU earnings to fall. As the next batch of sites built start to mature in Yahoo I think this should be enough to compensate.
So is it the end of the line for Build a Niche Store? My answer is a resounding no. It is however, the end of the line for thin affiliate sites (if you want to rank in Google anyway) and time to think Wordpress. The challenge this brings is that it isn’t as easy to test as it used to be. What I am keen to avoid is spending 2 weeks building a site only to find out it makes no money. With BANS I could build 20 in that time frame and cull the failures at the end of a 12 month period (that was the plan). Can you do that in Worpress? What do you think?