Build a Niche Store - Keyword Baiting
Written by mbpage on May 16, 2008
As you learn more about a subject you tend to start extrapolating (nice word eh) and coming up with ideas of your own. Well, somebody else will have had the same idea because that’s the way the universe works but I hadn’t read this one anywhere else.
As I am currently testing out Nichebot I have been searching keyword phrases to try to pick up more traffic for my stores. Like many other BANS users I have a Coffee store. One of the phrases I was targeting was Espresso Machines - well there’s a bit more to it than that but I don’t want to give away everything. Anyways, nichebot revealed surfers also search for the following phrases:
- Espresso Maker
- Espresso Coffee Maker
- Espresso Coffee Machines
- Used Espresso Machines
- Home Espresso Machines
So what I thought was why not target each of these phrases on a seperate store page heavily optimized to that phrase. So that’s just what I’ve done. Each page shows pretty much the same products although I have put a negative search string in each to avoid dup content issues (I know that’s a bit paranoid).
Now the only problem with this method is that each of these categories shows on the store page nav bar but with BANS EPN you can turn off store pages. Did you know that pages “turned off” are still indexed so if anyone searches for the phrase they will still find the page through the serps. Now, for the purposes of testing I have left all the pages on but I will set up another test with all the pages off to see I can detect a difference.
Now I think that’s a pretty cool idea so why not give it a try for yourself. We’ll see how things go for the next couple of weeks and I’ll update if I remember or one of you guys reminds me.
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Posted in: Strategies
3 Responses to “Build a Niche Store - Keyword Baiting”
Nice idea!
I wanted to target certain phrases but not show the content in the menu in order not to clutter the site up.
I will try this in a few places and see what happens!
By Tao on May 16, 2008
Let me know how it works out Tao.
By mbpage on May 17, 2008
That’s exactly what SEO is all about. It will work fine. Set products to 100 to get the best results as well.
By Chas on May 28, 2008