Disaster Day - Part 2

Written by mbpage on September 26, 2008

The lack of site updates as been due to my Italian vacation which came at a very opportune time given that I needed to let the dust settle following the deindexing of the majority of my sites by Google.

I look forward to the day that there is a legal challenge to this practice. If a site is profitable then as far as I’m concerned it adds value to the customers that use it - period. I find it outrageous that Google can arbitrarily make the decision to deindex a site and hope someone out there has the resources to bring them to account in the future. As ever it’s the little guy that suffers and it feels like I got fired from my own job!

That said things are not as bad as I feared. Given that my BANS history is less than 6 months I handn’t really bothered checking stat reports that closely. The deindexing caused me to look at this and I discovered that 90% of my traffic is coming from Yahoo. As a result earnings and traffic have largely been unaffected so far.

This was a pretty big revelation to me. I have a number of keywords now ranking on page 1 in Yahoo and some of my sites are beginning to make decent returns as a result. When I think I could have multiplied traffic and earnings by a factor of 8 if I could have ranked with Google then it becomes pretty easy to see that BANS can be very very lucrative. That’s pretty darn exciting.

I will be testing a new strategy over the next couple of months which I hope will satisfy Google and avoid the deindexing problems I’ve suffered.

Watch out for my end of month post because you’re going to be surprised.

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